Choosing Professionally Printed Benefit Statements for Employee Communication
In the ever-evolving landscape of employee benefit communication, the allure of digital delivery is undeniable. After all – we are in a digital age with access to information right in our pockets. However, the time-tested tradition of physically delivering benefit statements to employees’ mailboxes holds its own set of advantages. In fact, a recent survey from RRD shows renewed interest from consumers in direct mail – 63% of Gen Z and 62% of millennials are more excited about direct mail than they were just a year ago. As you contemplate the delivery method that best suits your organization, let’s explore the compelling reasons to prioritize professionally printed communication over its digital counterpart.
As you contemplate the delivery method that best suits your organization, let’s explore the compelling reasons to prioritize professionally printed communication over its digital counterpart.
1. Personalized Connection Through Physical Delivery
There is a tangible, lasting impression in a printed benefit statement arriving in an employee’s mailbox. It provides a physical connection that digital delivery struggles to replicate. Printed statements ensure that every employee, regardless of email access, can receive and engage with their benefit information in a format that resonates universally. It invites employees to interact with the statement as they open their mail and read about all of the benefits your company provides.
On the other hand, digital (while convenient) is not as readily accessed. Based on a study involving our clients, only 26% of employees accessed their benefit statements online. That means that 74% of employees are not receiving valuable information about their pay and benefits. Overall, our clients find more value in printed statements because they are more certain an employee will open and read it.
2. Device-Free Accessibility
In an increasingly digital age, it’s important to acknowledge the potential strain of screen-centric work environments. By offering printed statements, you liberate employees from the need to access and navigate their benefit information on electronic devices. Additionally – not all employees are equally comfortable with digital interfaces. A printed benefit statement ensures inclusivity, overcoming potential barriers posed by varying levels of technological familiarity.
In fact, a case study by one of our clients showed that employees consistently choose to utilize printed statements over digital. For three years running, only 9% of employees at this particular employer requested to receive only a PDF statement. 91% of employees elected to receive printed statements.
3. Fortified Privacy Measures
Guard against inadvertent privacy breaches. A printed format significantly mitigates the risks associated with employees viewing each other’s statements on shared screens or devices, fostering a secure and confidential environment. Additionally, because printed statements are not stored on an online hosting site or your company server, there is no potential for accidental access to a statement other than the employee’s own. If the intention is to limit access to benefit statements to employees and their spouses, a printed delivery method offers a more controlled and exclusive avenue. By steering clear of digital, you sidestep the potential hazards of employees unintentionally glimpsing each other’s sensitive benefit information.
Striking a Balance: Offering Choice with a Print-First Approach
While the allure of digital is compelling, consider a balanced approach that accommodates diverse preferences. Offer the option for online access but champion the impact of a professionally printed benefit statement as the primary communication method.
In conclusion, the enduring charm of printed benefit statements lies in their ability to forge a tangible connection, prioritize privacy, and cater to diverse employee preferences. While online delivery has its advantages, a balanced approach that includes printed communication may be the key to ensuring effective communication that resonates with all employees. By carefully considering these questions, you can make an informed choice that aligns with both your organizational goals and the preferences of your workforce can have on reinforcing a positive and engaging employee experience.