Does your company have a brand image? It should. Your company brand tells your clients a story about you. It showcases who you are and what you represent and how you are different from your competitors.
Corporate branding adds value to your product or service. It reminds your client about your service or product and how you delivered. Did you keep your commitment to the client? Did you deliver on time? Was your product what the client was looking for? Your clients think of these things when they see your brand.
Your employees think these things too. They ask themselves questions like, did the company keep it’s commitment to me? Are they promoting their values? Am I treated fairly? Your brand reminds your employees that you do all of this and more. It can remind them of how much they are appreciated or how much they enjoy their job. If they feel they are valued, they will promote your brand to their friends and families.
Providing a company branded benefit statement reinforces all of these things. Utilizing your brand guidelines can enhance the effectiveness of personalized compensation reports for your employees. By showing all of the compensation they receive, it reminds them that they are part of a team and are a valuable asset to your company. This reinforces the positive impressions they have about you and your company. And this all goes back to branding.